Update: John Barnard, founder of the UK's longest established product placement agency, New Media Group, has published his predictions for 2014 for the UK TV product placement market. It seems as though the new TV paid-for market is growing, slowly, but the main consequence of the new market is that the benefits of prop supply and movie placement are becoming even more apparent to brands. The paid-for TV market continues to be hamstrung by three things: the Ofcom restrictions, the vibrancy of the free prop supply market, and the influence of the non-commercial BBC in the UK's media environment.
Full citation to our latest paper:
Update: A piece on our paper in The Register